About Us


IBY Beauty (pronounced I.B.Y.) is a lifestyle cosmetic brand created in sunny Los Angeles, CA. Here at IBY, we take inspiration from you, beauty fans who love to create, explore, and live life colorfully. A small diverse team of beauty lovers ourselves, we believe in a community built by kindness, confidence and the power of makeup. We encourage self-expression and believe in redefining beauty standards with cruelty-free products that won’t break the bank. We are eager to learn more about you, and create beautiful things together.



Contact Us

For all product and order inquiries, please contact customerservice@ibybeauty.com.

For influencer and PR inquiries, please contact info@ibybeauty.com.

For wholesale, retailer, and distribution inquiries, please contact maria@ibybeauty.com.





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